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Inspired by Tech Savvy Consumers, New Bridesmaid Collection is Easy to Shop!
San Francisco, CA – Weddington Way, the premier online boutique for bridesmaid dresses and bridal party fashion, is introducing an exclusive collection of fashionable, affordable, and returnable bridesmaid dresses just in time for the wedding season.
As the leading innovator of the bridal fashion industry, Weddington Way has helped bridesmaids effortlessly coordinate their dress shopping across state lines. Now, with the launch of the Weddington Way Collection, bridesmaids around the country also have access to modern, flattering dresses at an affordable price point.
“We were inspired by our customers who wanted good quality dresses that they feel fabulous in without breaking their bank,” said founder and CEO of Weddington Way Ilana Stern. “We hope the versatility of this collection will inspire them to wear the dresses not only for the wedding day, but long after.”
The dresses are made in faille fabric and come in six colors: Mint To Be, Coral Kiss, Blush Champagne, Black Tie, Something Navy and Tuxedo Grey. Designed to fit each bridesmaid, the collection includes a variety of necklines, playful cocktail-length skirts and useful inseam pockets.
Contrary to the industry standard, the Weddington Way Collection dresses are returnable, making shopping for bridesmaids dresses as easy as shopping for other goods. Currently available for preorder, the Collection will be available for immediate shipping starting in April 2014, solving another common pain point of long wait times.
“Weddington Way was founded on the principle that shopping for bridesmaid dresses should be easy and fun,” said Stern. “By making this collection affordable and easy to order, we hope to push the boundaries of the bridal industry.” The Weddington Way Collection is available exclusively on their website.
Editorial images by Nadia D Photography
You like? I love! I cant wait to play with these looks for the future “A wedding look” series. I’m going to go wild with these dresses for those style boards! Do you have any favorites?
About Weddington Way
Weddington Way is an online boutique that offers the modern bride a highly curated selection of top brands in wedding party fashion. Its extensive collection of bridesmaid dresses, accessories, special occasion dresses for brides and ties for grooms and groomsmen makes it easy to shop for the entire bridal party in the bride’s perfect palette. With a complimentary personal stylist to help with finding the perfect dress and an online showroom that allows brides to coordinate with bridesmaids all across the globe, shopping for the big day becomes easy, fun and stress-free – the way it should be.
Weddington Way was founded by Stanford MBA Ilana Stern in 2011 and launched out of beta in January 2013. The company is headquartered in San Francisco, CA. More information can be found on www.weddingtonway.com.